How to Read:
These figures represent “Weekly Cume Ratings.” For example, slightly less than 93% of Women 18-24 in the United States tuned in to radio at least once during an average week, between the hours of 6AM and Midnight, Monday through Sunday. The tan background represents the average of all Americans at least 12 years old who listen to radio at least once during the week (92.5%). You can then see how radio reaches various demographic groups compared to the national average.
The report shows radio’s audience holding steady year over year, reaching more than
241 million listeners, or more than…
92% of the U.S. population on an average weekly basis.
